ALASKA
AIRLINES

Capturing the essence of Alaska's brand identity
through approachable and thoughtful design details

COLLABORATIVE | THOUGHTFUL

ALASKA AIRLINES UNIFORM

In partnership for Alaska Airlines' brand refresh, this collection includes design details and approachability that captures the essence of Alaska Airlines.

Soft, sleek tailoring
with high performance, yet
comfortable materials

Luly Yang's innovative 3D garment-fitting approach has reinvented the sampling and manufacturing process. By using several solutions to reduce the sampling process timeline and resources, Yang has minimized each collection’s carbon footprint below industry average. Her forward-thinking design practices bring elements of high fashion and sustainability into uniform design. To achieve the perfect fit, Yang is using a couture-based 3D approach to garment fitting where the pattern pieces are manipulated around the body to achieve a flattering sculptural look for all body types, instead of using the industry standard flat pattern manipulation.

Optimized, essential designs
tailored to emplotee needs and
brand legacy

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